From 1 Counselor to 20+ Clinicians and 1,143% Revenue Growth in 36 Months
Provided Services:
-Google Ads Optimization & Maintenance
-Bing Ads Optimization & Maintenance
-Landing Page Conversion Rate Optimization
-Local SEO content generation and Google Business Profile Optimization
Results that Drove Revenue
The Challenge
When Mosaic Way Counseling opened, the goal was simple: build a sustainable private practice that could attract new clients online and grow through consistent, measurable results. Operating in the mental health space added another layer of difficulty since counseling practices face strict advertising policies and limited targeting options on major ad platforms. With no brand recognition and only one counselor on staff, the challenge was to create a digital presence that not just to compete with larger, established practices but to scale to a multi-location business.
The Approach
We built Mosaic Way’s digital foundation from the ground up, starting with Google Business Optimization and SEO content to compete in the top 3 positions in some of the Dallas/Fort Worth Metroplex’s most competitive neighborhoods.
Then, targeted Google and Bing Ads campaigns designed to reach people actively searching for counseling services in the surrounding areas. Each campaign was supported by conversion-focused landing pages that made it easy for visitors to book an appointment and get the help they were desiring quick.
The Results
- Applications increased 10x over the next 12 months
- Over 1,000+ new applications from Paid Search per month
- 2:1 Return on Ad Spend (ROAS)
- +25% Customer Acquisition YoY