About Just Works Marketing
Our Core Values
We’re marketers who believe in clarity, accountability, and results. Our work is built on data, communication, and a drive to help businesses grow the right way. We support counseling practices, service-based businesses, online course providers, and entrepreneurs who want to know their spend is going towards moving their revenue in the right direction. Straight answers, strong work, real outcomes.
Our Team
James Peterson
Co-Founder
James built his foundation in organic social media, growing real audiences for local businesses like Backyard Fun Factory and Cowboys Customs. More importantly, turning those followers and views into paying customers. His craft sharpened when Jake brought him in to run paid ads for a company Jake advised; that working relationship grew into mentorship, and in July 2025, the two launched Just Works Marketing together. James is driven by his faith in Christ, his wife and daughter, and a real love for helping local businesses grow. He brings the same honesty and accountability to every client account that he’d want for his own.
Jake Waldrop
Co-Founder
Jake is a seasoned marketing leader and serial entrepreneur. As a former VP of Marketing, he led a national marketing team for a large company before founding several businesses of his own. Alongside his wife Erin, he co-owns Mosaic Way Counseling, a growing therapy practice now searching for its fourth location; a venture rooted in his conviction that business should be good, honest, and life-giving for customers and employees alike. That same belief in doing right by people, rather than just chasing numbers, is the standard he brings to every client Just Works Marketing serves.
Our Process
Audit
Identify quick wins and long-term plays.
Strategy
Build a roadmap based on your goals.
Execution
Technical fixes, content, and authority building.
Optimization
Ongoing testing, reporting, and refinement.
Proof in Numbers
leads in 6 months
Cut cost-per-lead by
